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![How do we take the step of changing the look of the brand without making it look like a completely new brand? Here are three ways how we can subtly change the look of your brand while retaining the overall presence and style.
1. Refine your logo - Some minor tweaks, a change in the detailing [making it simpler/detailed], changing the scale to the wordmark
2. Update your colors - Using color psychology and understanding how the brand color palette impacts our consumers decision making is essential. Not only do certain colors instil emotions but we also associate different colors to different products/services before we interact with the brand. For example, shades yellow and red is widely used by food brands, blue and purple by digital brands, bright colors for brands dealing with kids products & services, etc..
3. Apply it to brand assets - with your logo and color palette updated, all that's left to do is to update it to your brand assets [brand stationery, social media icons, highlight icons, etc]
For design assistance, DM or write to us at connect.fourthlane@gmail.com
#BrandIdentity #Branding #GraphicDesign #CommunicationDesign #PackagingDesign #StartupStories #SmallBusinessOwner #FourthLane #Rebranding #BrandIdentityExtension #ColorPsychology #Logo #ShowUsYourType](https://scontent-den2-1.cdninstagram.com/v/t51.71878-15/499868683_1054065439662702_4639544492064535210_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=y19L3yXNznYQ7kNvwGu9bGH&_nc_oc=AdrQUEEe76yzmOMGewHLq_QC2Tpr93bygDU-6V4uc0JWcRxXcS3Lp-fwemcLpyyOkoY&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1oiv2oencVhrwEwOSTHnbg&_nc_tpa=Q5bMBQFI04RcKMaiJHq1nfFJejT9oyWpcemYtL5c2Q_smS6SH3nbCsdpwtqm70ReZ-MPZfkL2OTvxuj6&oh=00_Af_BXc_UNu6Dx7xyYv7G_zcX7lOYtmkf4eIvjsxQPGqq4w&oe=6A30CC07)
![A little sneak peak into the multiple projects I'm working on...ofcourse it's a slightly longer wait till I can show it all! 🥰
This is a personal reminder to myself of the exact reasons why I am here, doing what I love!
Did you remind yourself what you're grateful for today?
Also, we are now taking bookings for design projects starting August [and beyond] - all you need to do is fill the form [link in bio] or drop us a message and we'll get back to you in 1-2 business days.
#BrandIdentity #Branding #GraphicDesign #CommunicationDesign #PackagingDesign #StartupStories #SmallBusinessOwner #FourthLane #BrandIdentityExtension #LogoDesign #HomeDecorBrand #SkincareBranding #CoffeeBranding #Logomark #LogoSystem #BrandMark #MinimalBranding #HomeDecorBranding #BrandIdentitySystem](https://scontent-den2-1.cdninstagram.com/v/t51.71878-15/489852604_1102520368580874_5703411154001305222_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=qcQWMl3LOTUQ7kNvwFZwSu7&_nc_oc=Adob_1fk1n0Ot8lbPhYzzR-iiN7kO6ktG1FvGFnhPBBTAF7lp9c-WDLb3One87S8rw0&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1oiv2oencVhrwEwOSTHnbg&_nc_tpa=Q5bMBQHuOIqNoiqMbIdL9R95cOjtX6tRA7FxWBz1xo_rOu6IF1zPye11XZzHVvZVkREylQ2CH2YLijR4&oh=00_Af9eBKf_dNs8fiAfSoFeSK7FpacIyRyHqgkIpKZzTUXQBw&oe=6A30D69E)
